Une association trouve une idée originale pour alerter sur le cancer du sein

Si depuis quelques années les campagnes de prévention du cancer du sein mettent l’accent sur l’importance de l’auto-examen, il est compliqué de mettre en avant la palpation de la poitrine sans utiliser la nudité.
C’est pourquoi l’association internationale Worldwide Breast Cancer a eu une idée lumineuse !


Pour présenter les différents symptômes qui peuvent annoncer l’apparition d’un cancer, l’organisme a détourné le palpage  de simples citrons.
Une représentation originale qui ne manquera pas d’attirer l’attention de manière massive puisque la campagne d’affichage a été déployée de manière mondiale.
Plus d’informations sur le site dédié.


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