La RATP met en place le micro-don dans le métro au profit des Restos du Coeur

Mediatransports et la RATP lancent dans le métro parisien une expérimentation encourageant le micro-don au profit des Restos du Cœur, première association bénéficiaire de cette innovation. Le dispositif est simple : des écrans équipés de technologie de paiement sans contact sont testés sur les portes palières de la station Concorde sur la ligne 1 pour faciliter les dons des voyageurs.


Grâce à ces écrans équipés de capteurs NFC (technologie sans-contact), les voyageurs ont désormais la possibilité de faire de petits dons (2 ou 5 euros) au profit des Restos du Cœur par simple apposition d’une carte bancaire permettant le paiement sans contact.   


En accueillant ce dispositif de micro-don proposé aux voyageurs, la RATP permet aux associations de tester de nouvelles formes de collecte de fonds. Vous pouvez aussi faire un don aux Restos du Coeur directement sur leur site.




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